Market Opportunity
This Niche of the market researched is too large to ignore. Video games are no longer just a form of entertainment for children and young adults alone, and the old stereotypes of what a gamer looks like no longer apply. According to ESA’s “2009 Essential Facts about the Computer and Video Game Industry,” 68% of American households play computer and video games, and of that figure the fastest growth segments are women and the over 30 years old crowd.
ESA asserts that the most prevalent reason for playing video games is fun. Factors such as ‘challenge’, ‘excitement’ and the ability to ‘use imagination’ are also mentioned at high levels and appear to constitute key elements that make up the ‘fun’ of video games as a whole. In addition some surveys say that people play to de-stress or relax.
Problem:
Heretofore, no video game using the latest advances in CGI exists in North America or globally which is specifically produced FOR THIS NICHE OF MARKET. Divine Nature Music believes we have a market ready for this product. Approximately 2.1 billion in the world .
Solution:
Divine Nature Music plans to bring to market the first series of high quality and high definition Secret-themed video games that are well produced, highly entertaining and features great music. The entertainment market demands high quality video games entertainment and the large and growing market demands high quality content – - Divine Nature will be the first to combine these two powerful forces into a compelling series of video game titles and sequels.
Globally, the video game market will grow from $51.4 billion in 2008 to $73.5 billion in 2013, a 7.4% compounded annual growth rate (CAGR).
In the U.S., consumer spending on video games will expand at a 5.4% CAGR to $20.1 billion by 2013 from $15.5 billion in 2008. The platforms displaying the highest growth are high definition consoles, 3-D and mobile / wireless.
With a population of over 300 million people in the United States, with over $5.5 billion in products sold yearly, this demographics market has the buying power of $2.1 Trillion or approximately 30% of the nation’s GDP. Yes, Divine Nature Music has data and plans to go globally, with about 2 billion in the world, this demographics possesses a very large consumer base.
Divine Nature Music’s mission is to make and deliver the best video games to widest audience as possible. In doing so, the Company aims to entertain, educate and captivate its audiences with high definition and high quality themed video games. The Company is planning on launching a multi-staged initiative initially targeting the U.S. market with DVD and digital formatted console games, then expanding internationally and introducing sequel titles as well as branded merchandise, online memberships, music downloads, action figures, ringtones, e-books, virtual worlds and blogs, collectively referred to as “hybrid” products.
Divine Nature Music will provide all of the highly sought after elements by consumers in its first game, The Battle of Nations, which is meant to be an interactive form of entertainment and fun for the whole family. Management is confident that Battle of Nations will be a ground-breaking pioneer in video games, essentially representing a brand new genre – - high definition and fully interactive themed video games.